Most brand-name companies suffer an invisible drag on shareholder value;
Highgate Partners unlocks that value
A brand can be a powerful marketing platform for products that its company lacks the expertise and infrastructure to develop and take to market.
The cost of not harnessing that brand power can be high. Many brand owners could generate royalties in excess of 20% of their pretax operating income by lending their brands to products outside their sphere of expertise.
But that foregone income isn’t captured by conventional accounting, and most companies are focused on their core competencies. As a result, opportunities to materially enhance shareholder value often lie unrecognized.
By focusing on a brand’s core equities instead of a company’s core competencies, we identify attractive new product opportunities that have remained hidden.
We craft strategic trademark licenses between our clients and third-party companies in those non-core businesses with the expertise, strategic intent and wherewithal to build successful new product lines with our clients’ brands.
Our clients monetize value that was trapped within their brands and advance key non-financial objectives for their core businesses, while keeping internal resources focused on what they do best.
Our principals have developed some of the most successful trademark licensing alliances yet created, and worked with such legendary brands as: Frigidaire®, Westinghouse®, Sylvania®, Winchester®, Arm & Hammer ®, Jacuzzi®, and Escort® Radar Detectors
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